This is for UTME Candidates looking for JAMB Marketing Questions and Answers 2026. Especially for those aspiring for Medicine, Pharmacy, Nursing and other Health Science courses requiring Marketing. Here you will get genuine Marketing JAMB questions and answers for 2026. Your duty now is to read through them as many times as possible and get ready to smash your Marketing paper. Remember to use the comments sections if you have questions, and don’t forget to join our Free Online Tutorial Classes on YouTube. (Subscribe to the Channel)
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JAMB Marketing Questions and Answers 2026
The following JAMB Marketing Questions and Answers 2026 are the questions you should expect in your Marketing paper in 2026 UTME, together with their answers. You can click on the answer keys to get explanations.
Mock UTME Examination – Marketing
1. The marketing concept that emphasizes long-term customer satisfaction over short-term sales is known as:
Tip: It balances consumer wants, company profits, and society’s interests for sustainable marketing.
2. In market segmentation, demographic factors include:
Tip: These factors help tailor products to specific population groups for better targeting.
3. The process of evaluating alternatives in consumer decision-making is influenced primarily by:
Tip: Cultural, social, personal, and psychological factors shape how consumers assess options.
4. Penetration pricing strategy is most suitable when:
Tip: Low initial price gains market share quickly in elastic demand scenarios.
5. The primary role of public relations in the promotion mix is to:
Tip: It fosters goodwill and credibility through non-paid media channels.
6. In the product life cycle, the maturity stage is characterized by:
Tip: Strategies focus on defending market share against rivals.
7. Market research is essential in marketing planning because it helps to:
Tip: It provides data for informed decisions on product development and strategy.
8. The longest channel of distribution typically involves:
Tip: Used for convenience goods to reach widespread markets efficiently.
9. Psychological pricing, such as setting a price at N999, exploits:
Tip: It creates an illusion of a bargain, influencing buying decisions.
10. Branding is particularly important for:
Tip: Strong brands command premium prices and foster repeat purchases.
11. The societal marketing concept prioritizes:
Tip: It addresses ethical concerns like environmental impact in marketing.
12. In organizational buying behavior, the key influencers include:
Tip: B2B decisions are complex, involving multiple stakeholders.
13. Skimming pricing is effective during the:
Tip: High initial price recovers R&D costs from early adopters.
14. The most suitable advertising medium for local, targeted reach with low cost is:
Tip: Radio offers affordability and flexibility for community-specific messaging.
15. Consumer goods are classified as convenience products when they are:
Tip: Examples include toothpaste; wide distribution is key.
16. The integrated marketing communications (IMC) approach ensures:
Tip: It enhances brand reinforcement and efficiency.
17. In a competitive market, product differentiation can be achieved through:
Tip: It creates perceived value, reducing price sensitivity.
18. The break-even point in pricing analysis occurs when:
Tip: It’s the minimum sales level to cover costs; useful for viability assessment.
19. Ethical issues in marketing often arise from:
Tip: Marketers must balance persuasion with honesty to maintain trust.
20. The reseller market in organizational markets buys goods to:
Tip: Includes wholesalers and retailers focused on markup.
21. Merchandising involves decisions on:
Tip: These enhance product appeal and shelf presence.
22. The government market segment requires marketers to navigate:
Tip: Public procurement emphasizes compliance and transparency.
23. Sales promotion tools like coupons are effective for:
Tip: They encourage trial and immediate purchases.
24. The external environment factor most impacting digital marketing is:
Tip: Innovations like AI and social media drive new strategies.
25. In the buying process, post-purchase dissonance can be reduced by:
Tip: Follow-up support builds satisfaction and loyalty.
26. Industrial goods are primarily marketed through:
Tip: High-value, technical sales require relationship-building.
27. The elasticity of demand affects pricing decisions by indicating how sensitive consumers are to:
Tip: Inelastic demand allows higher prices without volume loss.
28. A key benefit of e-marketing is:
Tip: Data-driven insights enable precise campaigns.
29. The marketing mix element ‘place’ refers to:
Tip: Ensures product availability at the right time and location.
30. Unsought products require marketing strategies focused on:
Tip: Examples like insurance; heavy promotion overcomes low demand.
31. The primary data collection method in marketing research is:
Tip: Direct methods yield current, specific insights.
32. Cost-plus pricing ignores:
Tip: It may lead to overpricing in competitive markets.
33. The role of wholesalers in the supply chain is to:
Tip: They reduce transaction costs for producers.
34. In international marketing, cultural adaptation is crucial to avoid:
Tip: Ignoring local norms can lead to product failures.
35. The marketing information system (MIS) integrates:
Tip: It supports decision-making with timely data.
36. A monopoly market structure influences marketing strategy by:
Tip: Focus shifts to non-price factors like service.
37. Packaging serves as a tool for:
Tip: Eco-friendly designs appeal to conscious consumers.
38. The objective of relationship marketing is to:
Tip: It lowers acquisition costs through loyalty programs.
39. In a recession, marketers should adjust strategies to emphasize:
Tip: Consumers prioritize essentials and discounts during economic downturns.
40. The ultimate goal of the marketing process is to:
Tip: It creates mutual benefits for buyers and sellers.
Read Also: 20 Most Repeated Topics in JAMB Marketing Exams 2026
Conclusion
So here you have the 40 Marketing Questions you can expect to see in your 2026 JAMB examination. Read them again and again. Ensure that you get very familiar with each of them to the extent that you can readily recognize them any time. JAMB is a very serious examination and a lot depend on it. You will answer 40 questions in JAMB Marketing 2026 within 26 minutes. So it’s important that you pay attention to the information revealed on this page.
Remember that you can ask for more detailed explanation to any of the above questions in case you don’t fully understand it. Don’t be shy, just scroll down and use the comments section. Drop your questions and expect comprehensive answers as soon as possible.
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